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Thursday, 3 October 2013

The future of Jacky's is retail

It's been a busy few months here at Jacky's in planning for what is traditionally our busiest quarter of the year.

During October - December, we're normally busy with Gitex Shopper, Eid, Diwali, UAE National Day celebrations, the December festive season and planning for the start of the Dubai Shopping Festival in early January.  We've also got a slew of new product releases that typically happen this time of year (a new iPhone possibly?) and at times its just the sheer adrenaline that keeps us going.

This year though we're even busier than usual.  We've recently entered an agreement with Samsung whereby we will be opening several Samsung brand shops over the next five months.  These outlets will be owned by Jacky's but be branded as Samsung outlets.  Currently the locations confirmed for these concept retail outlets include the existing locations that Jacky's occupies in Mall of the Emirates and Deira City Centre as well as new locations in Abu Dhabi and Sharjah.  The outlets will be managed by Jacky's in partnership with Samsung.

In addition to this, we've got several changes happening with our multi-branded Jacky's Electronics outlets.  Our flagship store in Dubai Mall will undergo its first major renovation since we opened back in 2008.  Back then, Apple was yet to release its first iPad and since then, we've seen completely new categories of products emerge and other categories decline or disappear.  We've been constantly making changes to the retail outlet to adapt to trends as and when they emerge but a complete renovation has become necessary.  This renovation will hopefully reflect not only what we see as the current trends within the technology space but also what we anticipate will come in the future.  There will be a clear focus on experience shopping and hopefully this will become evident when the renovation is over.  We're also planning to renovate our retail outlet in Sharjah City Centre to reflect some of what we're trying to achieve in Dubai Mall.

We're also in talks with various landlords for new retail outlets for both retail concepts we will be operating going forward.  Retail is about detail and if there is one thing we've learned in the twenty five years we've been operating retail outlets, it is that managed growth is always better if you want to be able to manage those details.  We're not in a numbers game but in a business of delivering quality.  In fact, our Group's Quality Policy says "Serve our customers from the heart by offering value added products and services, for strengthening customer's trust in Jacky's as a brand."

We've invested over 43 years in creating the the Jacky's brand and we look forward to seeing the brand continue forward for many more years as well.   Retail has been in our blood and whether it be our multi-branded Jacky's Electronics outlets or the Samsung-branded outlets operated by Jacky's, we hope to continue adding our flair to retail in the UAE.

Posted by: Ashish Panjabi, Chief Operating Officer, Jacky's Electronics LLC