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Monday, 21 October 2013

A Gold iPad

On Tuesday evening (Dubai time), Apple is due to announce a refresh to their iPad line-up.  Whilst the pundits have been debating what may be next in Apple's conquest to save or maintain their share in the tablet space, I think it comes down to one simple question: Will there by a gold iPad?

No matter what else Apple puts into a new iPad, for many end consumers, it is down to vanity and just as has been evidenced in the case of the iPhone 5s, people in regions like the UAE like gold.

Gold. Enough said.
Image source:http://eofdreams.com/gold.html 

So I'm hoping Tim Cook & Co. do their best to dazzle us tomorrow evening but nothing beats the shine of gold when it comes to kicking up a storm in this part of the world, so if Apple is hoping to regain and strengthen marketshare, they know they potentially have a golden ticket on their hands.

P.S. The iPhone 5s and 5c launch officially in the UAE on November 3, 2013 at prices that aren't ridiculous.  If you want a gold iPhone, there is no need to pay inflated premiums that the grey market is currently charging and wait for the official launch.

P.P.S. Apologies for the puns. :)

Posted by: Ashish Panjabi, Chief Operating Officer, Jacky's Electronics LLC