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Thursday, 13 September 2012

iPhone 5 Scorecard: Aesthetics 0, R&D Design 1

During the Apple keynote last night, there were mixed reactions to the launch of the Apple iPhone 5.  While most of us took it for granted that the screen size would get bigger, we also probably expected the design to change quite dramatically.

This sadly didn't happen.  Apple has done a great job till date in impressing us with product designs and people like Jony Ive, Apple's Senior Vice President of Design are today more recognizable than some of the world's top fashion designers, so where Apple drop the ball?

Guts & Glory, a sneak peek inside the iPhone 5
Image: theverge.com
A lot of this comes down to definition of design.  Apple clearly has done a lot of work with the guts of the device and it's always fascinating to see how they've gotten all the critical components packed in so that they can ultimately make the phone lighter and slimmer.  Joshua Topolsky from The Verge, probably said it best when he a described a screen shot of the components inside the phone as "Nerd Porn."

It seems Apple clearly felt the way to go was taller (4" display), slimmer and lighter.  The general feedback though seems to be is that while taller is appreciated, slimmer and lighter weren't as much.  What most consumers wanted to see was an iconic design.  What Apple has given them has been a R&D engineers dream project.
Nokia may be winning their way back into the heart of consumers with
innovative designs as seen in the Lumia 920.

For now, Samsung and Nokia seem to be the innovators on the aesthetic design front whether it be with the Samsung Galaxy SIII or the Lumia 920 so it'll be interesting to see if in the next iteration of the iPhone, we end up seeing an iPhone 5S or Apple decides to jump straight into a wow looking iPhone 6.

Posted by: Ashish Panjabi, Chief Operating Officer, Jacky's Electronics LLC