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Sunday, 8 May 2011

BlackBerry World - The Roller Coaster Ride

Having just returned from BlackBerry World in Orlando, there were a few surprises that got everyone talking at the event, whether it be Steve Ballmer’s surprise appearance on the stage, the announcement that Angry Birds would soon be coming to a BlackBerry device near you or the captivating keynotes by Dean Kamen and columnist-author Malcolm Gladwell.  To top it off, since this was the tenth anniversary of BlackBerry World, Mike Lazaridis announced proudly that everyone of the 6,000 in attendance at the event would be getting a free BlackBerry PlayBook tablet (including yours truly) and topped it off by throwing a party by booking out Universal Studio that night where Canadian musical act Dragonette and DJ Paul Oakenfold performed.
Over the next few days, we’ll be uploading some analysis of what I saw happening at BlackBerry World and what implications this could have for the company, whether it be positive or negative.  The roller-coasters at Universal Studios weren’t the only rides we took at BlackBerry World so there’ll be a lot to say so keep an eye out on this blog over the next few days.

Posted By: Ashish Panjabi, Chief Operating Officer, Jacky's Electronics