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Monday, 18 April 2011

Are smartphones getting in a Ghz battle?

I saw a headline today which pronounced "Samsung's 2GHz dual-core smartphone will melt your pants next year" and I wondered is the smartphone industry turning this into a battle of smartphone processor speeds much like Intel had done with CPU's many years ago?  
It seems really bizarre because I thought smartphones were all about user experience, not necessarily specs. Isn't this what Apple has taught us? The iPhone 4 or iPad 2 don't have the best specifications but they offer the best experience.

My other gripe with faster processor speeds is how will battery life be affected? There is nothing to stop I'm sure quicker or more processors being loaded onto a phone today but it would defeat the objective of ensuring that your phone wouldn't last for the full day on one charge. After all none of us want a phone that dies in three hours.

I just hope the rest of the smartphone industry wakes up before its too late and doesn't allow this to turn into a Ghz game else it could be ceding more market share over to Apple (who'll I'm sure continue to pound on with their user-experience strategy).

Posted By: Ashish Panjabi, Chief Operating Officer, Jacky's Electronics