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Sunday, 24 April 2011

Amazon: Home of Cloudy Computing

We've all been hearing the term "Cloud Computing" being dropped into virtually every techie conversation these days that it actually sounds like a cliche.  We've actually come to accept the fact that a lot of what we do is going to be based on a cloud somewhere (or a server farm, which is why you wonder the term "Farm Computing" didn't quite take off).

In any case, what we've seen in the last few days has been a case of Cloudy Computing.  How is that?

Well, the server outages at Amazon have been an example of this.

Up until a few months ago, few people would've known that Amazon is actually not just an online bookstore or a shopping mall but also a hosting provider.  They've immersed themselves so deeply into managing the online presence through an offshoot called Amazon Web Services which powers so many popular websites today, that when Amazon decided to have an off-day, it's shaken most of their clients to the point that the fundamentals of cloud computing came into question.


The first most of us heard of Amazon's involvement in the business of Cloud Computing was when WikiLeaks was kicked off their server farm a few months ago, just as the US government had starting tightening the screws on Julian Assange and his crew (click here for a story on the Amazon-WikiLeaks saga).  For most people, it was an odd combination to say the least but this has been a revenue model that Amazon has built-up over the years and it seems to work well for them.

Now with Amazon having major problems for the last three days, more popular websites hosted by Amazon such as Quora, Reddit and FourSquare seem to be suffering (click here for a link on a story related to this).


So if Cloud Computing is the future, we'd better equip ourselves, keep an umbrella ready as there could be not only cloudy days, but most likely heavy rain to follow.  I'm sure that's news that any portable hard disk manufacturer is happy to hear.


Posted By: Ashish Panjabi, Chief Operating Officer, Jacky's Electronics