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Wednesday, 9 February 2011

Trying to do a little more for the environment

Jacky’s Eco Exchange now accepts your MP3 player, digital camera, notebook, digital camera and mobile phone for recycling (details can be seen here and FAQ's here).
Based on feedback we’d been receiving from our customers in the last few months after we started our Eco Exchange program, where we started recycling mobile phones, we’re proud to say that we’ve extended this program wherein we’ve extended the number of product categories that we can accept for recycling.

As part of our commitment to educate to be a more responsible of our community, we had always been looking at how do we extend this program onto other categories where the product life cycles have progressively gotten shorter.
We realized that MP3 players, digital cameras, notebook computers and digital cameras keep getting replaced more often as technologies started evolving more rapidly.  In most cases, the older products that are replaced often get left behind in a drawer and forgotten.  Siting there, they gather dust and often times get disposed off in the trash with everything else in the house.
Disposing of devices like this means there are components that can be re-used or recycled end up in a landfill instead of being utilized again. 
In the process of finding someone who could take back these products from us, we also wanted to ensure we found a partner who works with a zero-landfill policy as not everyone recycling partner can guarantee this.  We did eventually find a partner who is willing to support this and accordingly we’ve extended this program.
Of course, another advantage of the Jacky’s Eco Exchange program is that you also get store credit back which can be used against the purchase of any product from Jacky’s.  While this store credit is definitely a motivation to recycle or trade-in your product, we felt the main motivation for most customers is not the money but in knowing that they’re doing the right thing.
While this is a start, it is no means the end.  We want to continue educating ourselves and our community on the benefits of recycling.  We’re always looking for ways to extend this program and we remain committed to finding additional product categories in the future that can also be a part of the Jacky’s Eco Exchange program which will be disposed off responsibly.  
We do hope you will help us in spreading the word about the fact that there is a recycling option now available.  If you or a loved one is buying a new device, please remember to ask the question about what your doing with the older product, which if not being utilized, can be recycled.  The more awareness we can create together, the better we can look after our environment.  Let’s make it a habit together!

Posted By: Ashish Panjabi, Chief Operating Officer, Jacky's Electronics